Market penetration study

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Market penetration

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Coca Cola Market Penetration Case Study; PESTEL & SWOT Analysis Included - Peachy Essay

Coca Cola has been one of the most successful companies in selling soft drinks throughout the world. The success of the company in selling the beverage drink comes from the fact that it has excellent strategies laid down to exploit both existing and new markets. The strategies have seen excellent marketing and advertising campaigns that have seen the success of its products worldwide. This research paper aims at studying the market penetration of the Coke brand worldwide.
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Market Penetration: Examples, Definition, Advantages & Disadvantages

Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Igor Ansoff first devised and published the Ansoff Matrix in the Harvard Business Review in , within an article titled "Strategies for Diversification". With numerous options available, this matrix helps narrow down the best fit for an organization. This strategy involves selling current products or services to the existing market in order to obtain a higher market share.
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